Cosmoprof Bologna

Following the hard work of the latest Cosmoprof exhibition, the Bioline staff break ranks and reorganize to tackle next events on schedule.
Such edition had quite good results: a selected clientele approached an impressive stand which confirmed the success we met last year. Both experts and visitors congratulated us on our image, continuously renewed and abreast with the times.
Though maintaining sober and simple stand’s structure, Bioline redesigned its room. Gathered in an evocative photographic gallery, artistic images of body beauty treatments were represented in black/white colours contrasting superior face lines’ colourful icons. A new beauty concept has grown from the detail onto a total perfection perceived through a play of lights and shadows. It provided a feeling of genuine beauty which is dream and ambition of any woman and whose authenticity is embodied by Bioline.
The artistic vein of the event was expressed by means of chromatic plays as well as dance symbolizing “two souls” in two different choreographies: the sensory one - aimed at senses’ gratification – and the material one – linked to the functionality of active ingredients of plant, sea and mineral origin which are contained in the Bioline cosmetics.
Great novelty of this edition was our collaboration with Vanity Fair magazine, which created a Temporary Spa in the exhibition hall to portray Beauty by means of the greatest brands acting in the cosmetic field worldwide. Together with other 7 prestigious brands Bioline was protagonist for 3 days in an exclusive beauty experience which caught the attention of both medias and celebrities who also enjoyed the Bioline treatments.
Let’s close the Cosmoprof 2010 book of memories looking at the pictures reminding of such eventful days… ready for our next challenge!
We thank you for your collaboration.